Superior Choice Credit Union

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A short history of Superior Choice CU

Since its inception in 1932 the Superior Choice Credit Union has been serving its members in the Superior, Wisconsin area with exceptional financial products. You can find their current interest rates on used car loans, new car loans, 1st mortgage loans and interest rates on both fixed and adjustable mortgages here on these pages. Currently led by Gary Elliott, the Superior Choice CU has grown its membership to over 27,191 with assets of more than $384,092,364. They have a main office and 6 branch offices. Please see the credit unions website or contact them by phone at (715) 392-5616 or email them at to get exact details . There are many other credit unions in the local area. See them all here. Credit Unions in Superior, WI.

General Information For Superior Choice CU was taken from their 6/30/2017 quarterly report, which is the most current available public information.

Charter Number 67173
Address 1320 Grand Ave. 
City Superior 
State Wisconsin 
Zip-Code 54880
Phone Number (715) 392-5616
Fax Number (715) 395-0118
Email Address:
CEO/President Gary Elliott
Members 27,191 
Full-Time Employees 96 
Part-Time Employees 19 
Number of Branch Offices
Total Assets 384,092,364 

Compare Superior Choice Credit Union To Other Local Credit Unions

Credit Union Name
Branch Name
Zip Code
Phone Number
ATM Access
Distance (Miles)
School Employees CU School Employees Credit Union 3025 Tower Ave 54880 (715) 392-5650 No 8.31
Superior Municipal Employees CU Main Office 1316 N 14th St 54880 (715) 392-4466 No 9.65
Northern Pacific Duluth CU Northern Pacific Duluth Federal Credit Union 5721 Grand Ave 55807 (218) 722-2720 No 11.03
Proctor CU west duluth branch 3924 Grand Ave 55807 (218) 628-2841 No 12.35
Duluth Fire Department CU DFDCU 602 W 2nd St 55802 (218) 723-8357 No 13.80

Superior Choice Credit Union Financial Performance Charts

Performance Charts

Website Image

Financial Data

Superior Choice Credit Union Lowest Loan Rates With State and USA Rankings

Unsecured Credit Card New Car Loans Used Car Loans 1st Mortgage Loans Other Real Estate
Rate 9.54 3.19 3.19 4.00 4.50
Mean Rate For All USA Based Credit Unions 10.56 3.72 5.00 4.48 4.95
Rank Among All USA Credit Unions 205 166 115 138 168
Rank Among All Wisconsin Credit Unions 19 32 18 27 32

Superior Choice Credit Union Highest Deposit Rates With State and USA Rankings

Checking Regular Savings Money Market Certificates of Deposits IRA/KEOGH
Rate 0.84 0.15 0.36 1.33 1.42
Mean Rate For All USA Based Credit Unions 0.19 0.26 0.29 0.73 0.66
Rank Among All USA Credit Unions 44 119 88 113 104
Rank Among All Wisconsin Credit Unions 3 12 16 5 3
Superior Choice Credit Union Loans and Leases

Interest Rate Number of Loans Amount
Unsecured Credit Card Loans 9.5402,8274,833,246
All Other Unsecured Loans/Lines of Credit 9.9902,2592,965,748
Short-Term, Small Amount Loans (STS) (Federal CU Only) 0.00000
Non-Federally Guaranteed Student Loans 0.00000
New Vehicle Loans 3.19065812,795,423
Used Vehicle Loans 3.1902,87729,281,254
Total 1st Mortgage Real Estate Loans/Lines of Credit 4.0003,297228,124,088
Total Other Real Estate Loans/Lines of Credit 4.50063415,806,597
Leases Receivable 0.00000
Total All Other Loans/Lines of Credit 3.6901,61326,877,744
TOTAL LOANS & LEASES 14,165320,684,100

Superior Choice Credit Union Real Estate Loans and Lines of Credit


No. of Loans Outstanding Amt of Loans Outstanding No. of Loans Granted Year- to-Date Amount Granted Year-To-Date
Fixed Rate
    a. > 15 years 1,08569,899,24216116,416,472
    b. 15 Years or less 85447,521,804936,352,808
    a. > 15 years 33626,358,996534,517,357
    b. 15 Years or less 1229,201,444121,075,691
Other Fixed Rate 0000
Adjustable Rate 1 yr or less 23113,821,868683,413,765
Adjustable Rate > 1 yr 66961,320,734597,932,829


Closed-End Fixed Rate 39791,4502144,000
Closed-End Adjustable Rate 1283,108,55010417,260
Open-End Adjustable Rate 45510,854,457631,491,634
Open-End Fixed Rate 121,052,1407433,037
TOTALS 3,931243,930,68552842,194,853


Interest Only & Payment Option 1st Mortgage Loans 1123,447,816469,000
Interest Only & Payment Option Other RE/LOC Loans 45510,854,456845,300
    a. Federally Insured Home Equity Conversion Mortgage (HECM) 0000
    b. Proprietary Reverse Mortgage Products 0000

Superior Choice Credit Union Member Offerings
First Time Homebuyer Program No
Real Estate Loans Yes
Pay Day Lending Yes
Share Secured Credit Cards No
Overdraft Protection/Courtesy Pay Yes
Overdraft Lines of Credit Yes
ATM/Debit Card Program Yes
Interest Only and Payment Option 1st Mortgage Loans Yes
Check Cashing Yes
Money Orders Yes
No Surcharge ATMs Yes
Home Banking Via Internet Website Yes